The fact that American consumers, who constitute the world’s second largest wine market, prefer cork was affirmed by a recent high-profile development in the wine industry.
Recently it was announced that a wine from Marlborough, New Zealand, had replaced California’s iconic Kendall Jackson as the Number One selling brand of Sauvignon Blanc in the USA.
According to British wine publication Decanter, Nobilo Marlborough Sauvignon Blanc has become the first New Zealand wine to top varietal sales, taking over from Kendall Jackson.
Says Joe Stanton, chief executive of Constallation NZ: “When we launched the brand we aspired to be the number one Sauvignon Blanc brand in the USA, and to do that we had to focus on targeting what we saw as the ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+ëtraditional’ US wine consumer.”
To do this, Stanton said the company packaged the brand specifically for the American consumer by sealing the brand under cork, a move that meant going against the dominant screw-cap trend in New Zealand.
As they say, the proof of the pudding……This just goes to show that cork’s reputation as the closure of choice in the quality market is beyond refute.
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