Wine Tourism Conference set for 2010

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International guest speakers, Armin G?+¦???+¦?+¦????ring and Robin Shaw will be amongst the esteemed line-up of speakers at this year’s annual South African Wine and Tourism Industry Conference. Taking place at the Vineyard Hotel on 21 & 22 July, the key focus will be information sharing, in particular the learning’s derived from the German wine industry during the 2006 FIFA World cup. Retired Director of the German Wine Institute, Armin G?+¦???+¦?+¦????ring, was approached for his contribution to the success of the wine industry at the time of the 2006 FIFA world cup.

Strategies for success will be shared along with key learning’s taken from the experience. He will focus on his experience in dealing with FIFA, the benefits to the German wine industry, wine tourism opportunities and challenges as well as looking at long term benefits to the industry in general. Robin Shaw, Director Tourism & Business Services: Winemakers’ Federation of Australia, will provide an overview of Australia’s wine tourism strategy and share her experiences from this perspective.

A fertile forum for ideas exchange, the programme has one central goal: the improvement of hospitality within South Africa’s wine tourism industry. Local guest speakers include Alan Pick, founder and proprietor of the internationally renowned Butcher Shop & Grill; Bonita Malherbe, former CEO Robertson Wine Valley ; Itumeleng Pooe, Executive Manager at Cape Town Routes Unlimited; Jonathan Cherry, founder of Cherryflava, an innovative marketing production company; Ken Forrester, Ken Forrester Wines and Rob Stokes, Managing Director: Quirk E-marketing, amongst others. Guest speakers were selected by a panel of industry players who arrived at a full two-day schedule of the most topical areas of discussion. Guaranteed to live up to its bi-line, “Share, Innovate, Inspire”, some of the topics include: e-marketing and social networks – how to use the Internet to position your brand and product; The new Liquor Law – implications for the Wine Tourism industry; Wine and food ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ a perspective from the largest private buyer of red wine in South Africa; Customers – how to get them, treat them and keep them, Responsible Tourism – what does it mean for the Wine Tourism industry. Two interactive panel discussions are to be held. “Wine Festivals: are we killing the goose that lays the golden eggs?” chaired by Itumeleng Pooe, and “Is South Africa meeting the wine tourist’s expectations?” chaired by Pietman Retief, Wine Tourism Consultant and Tour Operator.

This conference is open to all involved in the wine tourism industry, particularly groups such as winery owners and managers, wine route managers, tour operators, destination marketing professionals, marketing and PR professionals, hoteliers, restaurateurs, and hospitality professionals. Appropriate members of the press are welcome to contact the organisers should they be interested in attending conference for the purpose of reporting on the outcomes.

Space is limited! For further information, visit our website or contact Zelda Coetzee-Ingram at Imfunzelelo Events on +27 (0)21 762 1442 or Mobile: +27 (0)84 657 5476.

*Who is Armin G?+¦???+¦?+¦????ring ?

Son of a wine maker in Bischoffingen Germany, Armin started his career in the wine industry in 1975 when he joined ZBWBreisach, the largest wine cooperative in Europe. Responsible for producer relationships and generic marketing of the wine, G?+¦???+¦?+¦????ring further developed his passion for the industry. Within 10 years he was appointed to the Board of Directors and was responsible for their production policy and marketing exports. In 1991, G?+¦???+¦?+¦????ring moved to Mainz to become CEO at Rheinhessen cooperative, a role which saw him restructure and merge with another cooperative, Pfalz, within four years. It was shortly thereafter, in 1997, that he was elected to the position of Director for the German Wine Institute. The German Wine Institute is the official national public relations and marketing institution for Wines of Germany. It is financed by the wine growers, producers and industry and its activities are split in half between both the domestic and export markets. One of the key negotiations entered into by G?+¦???+¦?+¦????ring during the 2006 FIFA world championship was the German Wine Institute’s official contract to supply all the wines for every official FIFA event, in conjunction with the national Football association.

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