The great estate brandies from South Africa don’t have it easy in the market. There’s this thing called Cognac, see, a category that seduces consumers with brands like Remy Martin, Courvoiseur and Hennessy. Besides the evocative names and the charming French origins, aforementioned brands as well as many others, have stratospheric marketing spend with which Cognac can conquer the spirits loving public globally.
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Sanity has set in, and it would appear that those voices claiming the South African wine industry only really began to make its mark in the 1990’s are either deciding to shut-up themselves or are being silenced. Sure, when economic sanctions prevailed in the 1980’s it was harder for a South African wine farmer to get a wine listing at Waitrose than a ticket to the Nottinghill Dreadlock Weaving Convention. But just because we were stuffed in the market place, does not mean no good wine was being made here.
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