The tribe ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ namely the South African wine consumer ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ has spoken. Cork is in. Screw-caps are not wanted. In a survey done by a leading South African market research company, a few hundred wine consumers from all segments of society were subjected to rigorous questioning. Herewith the answers, as given by the majority,:
- For most respondents, a cork is a vital and unique part of the wine drinking experience, hence most were against the idea of wine with a screw cap.
- Most respondents also still associated a screw cap with lower quality, although most were aware of the fact that this perception was just a myth.
- Also, a screw cap was also said to affect the taste of the wine, with some respondents claiming that it made the wine taste metallic.
- Most respondents were also aware of the fact that most wines were now offered in a screw cap for (apparent) environmental reasons.
Screw cap was only enjoyed for its convenience, and wines with screw caps are only bought when going out and don’t want to deal with the hassle of looking for a cork screw.
So, what is they verdict,? Looks at the scoreboard.
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Hi Emile,
Thanks for sharing this. How can we access the results and who commissioned the research?
Alles van die beste vir 2010.
Etienne
I’d have wished my Nuy 1992 Wit Muskadel had been in screw-cap, as it was corked on Christmas day. Atleast, we had some few other wines to get through.
It is probably a bit similar to sighted wine tasting. Especially the generation that grew up when screw cap was still used for cheap wine only.
Must say that I still have a loyalty towards cork. But don’t make choices of wine based on the closure.
And what about “beer cap” closures used on champagne?