Bending Over Back-wards for a Hot Wine


Despite the plethora of wine marketing diplomas and advice available, this is a skill that largely relies on instinct alone. It simply cannot be taught. Successful wine marketing depends more on the gut-feel, knowledge of your environment and plain common-sense than a willingness to spend years in the classroom poring over spread-sheets and Xeroxed articles written by Australian GÇ£expertsGÇ¥ no-one has heard of. Just as no-one can teach you to taste wine, play brilliant air guitar or give a perfect French kiss, marketing wine is in the genes. You either have it, or you donGÇÖt.

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