Vinpro sets the (Wine) Bar

Despite the line-up of high-powered speakers at this year’s Vinpro Information Day, the organisation’s CEO Rico Basson left the biggest impression in terms of succinct and pertinent information. If not exactly in terms of where the South African wine industry is going, but where it wants to go.

This last phrase is as refreshing as a glass of un-wooded Chardonnay on a hot day. Our country’s wine industry organisations are not known for putting their noodles on the tasting counter through the outlining of a game-plan. Because in these bodies the fear of failing is larger than the fear of a new round of subsidised Spanish red wine imports.

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