As the increasing number of property developments and the influx of new residents descending upon the town and region show, Stellenbosch has largely become a place of newcomers. The natural beauty, architectural heritage, and the alluring atmosphere created around an old town that associates itself with the culinary arts, hospitality, and the youthful spirit of a university have made Stellenbosch a sought-after brand, both locally and internationally.

However, it must always be remembered that, no matter how diverse and multi-dimensional Stellenbosch’s character and offerings may be today, the most important newcomer and contributor to the town and region’s aura and its status of desirability is the grapevine. Simon van der Stel’s horses had barely cooled off after he crossed the Eerste River in 1679 when plans were already being made about where and how vineyards could be planted in the area.

Today, Stellenbosch is undeniably proven as South Africa’s premier wine region. Some of the country’s top wine estates and brands are found here. The university itself and the Elsenburg Institute are globally recognised institutions for the training of winemakers and viticulturists. And the geographical features of the region offer a treasure trove of soil types, slopes, mountains, and climate zones that make it seem as if the wine god Bacchus himself intervened to create this part of the earth.

These various patches of suitable and ideally located land have, over the past century or so, led to Stellenbosch’s exceptional ability to produce wine from almost every grape variety planted here. Brilliant Chardonnay. The best Pinotage in South Africa. Stately Shiraz wines and pure, bright Sauvignon Blanc. Merlot is magnificent, the Chenin Blanc is the best in the world, and for those who still crave Riesling, Stellenbosch is your place.

Yet, in this abundance of grape varieties in one region, there must be one that stands out, one that repeatedly produces fabulous wines with its own identity and captures the world’s imagination. And that is Cabernet Sauvignon—Stellenbosch Cabernet Sauvignon.

It was Professor Abraham Izak Perold, the father of Cape viticulture who created the Pinotage grape in 1924, who mentioned as early as the 1920s that Cabernet Sauvignon belongs in Stellenbosch. Well-travelled through every vineyard land and with an intuitive sense for grape varieties and their suitable terrains, Perold informed the Stellenbosch farmers that Cabernet Sauvignon could thrive in the region’s soils and climate and that the variety could, therefore, produce world-class red wines.

Now, just over a century later, anyone with a nostalgic inclination would gladly show Professor Perold what has become of his advice. (In fact, his involvement was more than just advice—the professor personally helped establish Cabernet Sauvignon on farms like Alto and Uitkyk.)

Today, Stellenbosch Cabernet Sauvignon wines are regarded by international writers and wine critics as some of the best in the world—wines that show elegance and refinement, along with the muscular robustness for which the cultivar is known. The status of Stellenbosch’s Cabernet Sauvignon is bolstered by the fact that the cultivar appears on the labels of world-famous wine estates such as Kanonkop, Meerlust, Spier, Le Riche, Neil Ellis, Delaire-Graff, Simonsig, Delheim, and Rust en Vrede, to name a few.

“I think Stellenbosch can rightly be considered one of the leading Cabernet Sauvignon regions outside the grape’s traditional home of Bordeaux in France,” says Deidre Taylor, head of marketing and wine sales at the Meerlust estate and newly appointed chairperson of Stellenbosch Cabernet, the organisation of producers that, under one banner, promotes the virtues and magic of the region’s Cabernet Sauvignon wines.

“And I feel it is extremely important that there is a body like Stellenbosch Cabernet that can deliver a unified message to promote Stellenbosch’s unique characteristics as a wine region suitable for phenomenal Cabernet Sauvignon wines,” says Taylor.

“In the wine world, it is a trend for various countries and regions to align themselves with grape varieties that have a proven track record of success, as well as those that can capture the taste and imagination of the world’s wine drinkers: Bordeaux with red blends, largely driven by Cabernet Sauvignon; the Pinot Noir and Chardonnay of Burgundy; and German Riesling, to name a few.

“In the so-called New World, outside Europe, the Napa Valley in California has made ‘Napa Cabernet’ a whole brand, and similarly, Australia with the Margaret River and Coonawarra regions’ Cabernet Sauvignons—although they have not yet reached the stratospheric prices of their Californian counterparts.”

The goal of a body like Stellenbosch Cabernet, which consists of 36 of the region’s producers, is not just that of an ordinary generic marketing body that wants to create awareness of the product and an “I’m also here” presence.

Taylor, an experienced salesperson who deals with buyers and wine enthusiasts around the world, believes the organisation’s goal is “to persuade wine lovers that Stellenbosch Cabernet Sauvignon should simply be a part of their wine selection.”

The international acclaim that the region’s Cabernet Sauvignon wines receive offers Taylor and the organisation plenty to work with. “Stellenbosch stands back for no one when it comes to determining quality,” she says. “For example, last year, Kanonkop Cabernet Sauvignon 2019 was Decanter magazine’s international red wine of 2023. And in the same year, Le Riche’s 2020 vintage wine won Decanter’s Cabernet Sauvignon trophy. And that’s just a few of the international accolades Stellenbosch’s Cabernet Sauvignon wines have achieved.”

As a proven wine expert with a higher WSET 4 diploma, Taylor is aware of the exceptional quality of Stellenbosch’s Cabernet Sauvignon. “The absolute purity with which the fruit flavours shine through the wine is something that few other countries can achieve with Cabernet Sauvignon,” she says. “And then our wines have a hint of fynbos to lift the classic fruit and tannin structure for which Cabernet Sauvignon is known… making the wines distinctive, unique.”

Taylor also points out that Cabernet Sauvignon’s contribution to Stellenbosch’s reputation goes beyond producing sublime single-varietal wines. “It’s important to remember that Cabernet Sauvignon was and is the main component in some of South Africa’s most famous wines, including Kanonkop Paul Sauer, Meerlust’s Rubicon, and Rust en Vrede Estate,” she says. “These iconic red wines largely paved the way for Stellenbosch’s recognition as the country’s leading wine region, and therefore, the role that Cabernet Sauvignon has played—and continues to play—in the reputation of the area and the country should not be forgotten.

Could the region’s Bordeaux-style blends, therefore, in the future, fall under the Stellenbosch Cabernet banner?

“I’ve only been in this position for a few weeks, so give me some time,” she says. “But I am a proponent of an open-minded approach in determining what will be best to further strengthen the words ‘Stellenbosch’ and ‘Cabernet’ in the South African and international wine world.”

Here to stay.

• This article appeared in Die Burger newspaper in Afrikaans, and has been translated by Gert Bartho Thibault.