The great estate brandies from South Africa don’t have it easy in the market. There’s this thing called Cognac, see, a category that seduces consumers with brands like Remy Martin, Courvoiseur and Hennessy. Besides the evocative names and the charming French origins, aforementioned brands as well as many others, have stratospheric marketing spend with which Cognac can conquer the spirits loving public globally.
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