It’s all About the Market, Stupid

I have taken the liberty of referring to RTM Hutchinson instead of Tim when talking about the head of local drinks conglomerate DGB. “Route to Market” is the lifeblood of this industry, although its importance gets little air-time as distribution and marketing do not have the same sexiness as granite soils, wet northerly breezes, 83yr old vines and a winemaker quoting Camus.

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