Vrede en Lust Takes Marketing Limelight


Nico Panagio and Anel Alexander getting some wood in "Semi Soet".

The situation of wine marketing is ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ in South Africa, at least ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ akin to the kind of free-for-all found in rugby rucks officiated by a blind referee. At the one end there is a diverse media spectrum united in the ridiculous belief that wineries and their brands are sitting on piles of cash just waiting to be spent on advertising. As a participant in aforementioned ruck, I am confronted on a daily basis by magazines such as Organic Camping Weekly or Still Life with Bokkom convincing me that by “taking a page” my brands will fly.

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