Quietly, the new category of Super Pinotages is causing a ripple through the incoming tide of things offered by Brand South Africa. Not everyone – present company excluded – is convinced that Pinotage can bear the torch as the nation’s grape: that sought-after focused ray of light, in clarity unmatched by any wine country, that cuts through the wad of global vinous offerings and makes universal consumers sit up and say, “Oh, that is South Africa in a glass, and we all like it. What a great piece of the wine world that neck of the woods must be.”
Being a result of humanity and culture, wine is inextricably linked to the language spoken in the regions where it is made. That is why, as I have stated before, one cannot truly understand the completer depths of the South African wine industry without a basic knowledge of Afrikaans.
Drooling with history, heritage, culture and all those x-factors classic wine industry marketing requires, Stellenbosch’s Lanzerac brand keeps a relatively low profile. Its setting at the beginning of the Jonkershoek valley is majestic. History goes back to 1692. Aesthetically the Cape Dutch “Prag-en-Praal” hotel and winery is crisply colonial enough to have a UCT pink liberal itching for his dung-bucket. And colourful moments in Lanzerac’s wine legacy include its name as the first ever Pinotage bottling anywhere, circa 1959.