The Hoax of Food and Wine Matching

Despite being in the profession of having to write copious tasting notes and other wine marketing material, I have always considered wine and food recommendations to be patronisingly prepared with just a hint of arrogance. For who am I, or a winery or a food and wine writer to suggest that a certain dish should be “paired” (Christ, I hate that word) with a glass of something that apparently forms a perfect match?

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