That one-dimensional slogan once used by a beer company was totally off-the mark. Because real men – and women – do, in fact, drink pink drinks. And a hell of a lot of it when it comes to matters wine.
Anyone who has spent a spring or summer in the South of France would know that rosé wine is not so much drunk there as inhaled. And here, further South, Africans have reconnected with rosé now that more producers are creating wines of a less syrupy sweet nature than those that were so hip, hot and happening in the bygone era of bell-bottoms, tie-dye, Monkey Gland steaks and Ford Cortinas.
The world of wine is filled with the kind of ubiquitous terminology designed to confuse a disciple of logical thinking, as well as enough fads, fashions and trends to make a Vogue editor return to pig-tails, tie-died shirts and crimpelene jackets. Like mindfulness or karma, “organic” is one of the words that everyone thinks they should like, but no-one actually understands.
A recent visit by a delegation of MBA students from California had me thinking that our wine scene has an edge on the American industry. In one voice the Americans told me that back home – the world’s leading wine consuming nation – red blended wines were now becoming the big thing, with producers from sea to shining sea beginning to experiment with blends.