It is that time of the year when the wine industry’s report card for 2017 hits the mail-box. And if corporal punishment was still legal it would be just the time to dust-off the cane, roll-up the sleeve and prepare to dish-out a bit of pain. For what’s going on with the poor showing of South African wine exports?
The seat is warmish, but not unfamiliar. Carina Gous, newly appointed chairperson of Wines of South Africa (Wosa) has spent the past two decades at the coalface of the South African wine industry. As Distell’s resident head of marketing strategy and brand management she lead the company’s wine portfolio with distinction, as well as becoming known as arguably South Africa’s leading wine marketing expert.
Media Release on Nedbank VinPro Information Day
The South African wine industry is going through some tough times, but sustainable growth is on the cards. What’s needed is a clear game plan, a stronger domestic market focus, ingenious marketing and a collective drive towards higher price points.
The history of South African wine remains a riddle wrapped in a mystery inside an enigmatic empty bottle of GS Cabernet 1966. Charged by the pink-liberal crusade of Zackie Achmat who had an innocent Cape Town restaurant called Haarlem and Hope change its name due to some looney left theory that the good ship Haarlem was a cesspit of slave-carrying tyrannical colonialism, I want to ask whether we really know when wine was first made in South Africa.