Don’t Be Afraid of the Brand

For professional reasons I often have to include the word “brand” in marketing discussions, and like rugby, pizza, blonde and car it is a word that can lead to lengthy and mixed views, with more opinions vexed thereon than strategies for world peace in the Middle East. In the wine world, however, the B-word gets pussy-footed around. Largely because real established brands are seen as big, popular things owned by large impersonal corporates producing wines that – heaven forbid – are actually consumed in copious volumes.

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South African Chardonnay a Blue-Print for Excellence

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?+¦-+?+¡Having smuggled the Chardonnay vine-cuttings into the country with which the industry was founded, we Jouberts have always been partial to South Africa’s interpretation of the royal Burgundian white. From the smoky sweet clunkers of the 80’s, the high-alcoholic 90’s and the experiments with malolactic fermentation in the early 2000’s, the advent of South African Chardonnay has been well-documented and discussed during family gatherings. Not to mention consumed. In fact, all the grand-children of Fritz Joubert, the mule who clandestinely carted the cuttings from the Clos des Mouches to Robertson, were Christened with a thumb-print of Louis-Jadot Meursault on the forehead.

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