Bending Over Back-wards for a Hot Wine

belly

Despite the plethora of wine marketing diplomas and advice available, this is a skill that largely relies on instinct alone. It simply cannot be taught. Successful wine marketing depends more on the gut-feel, knowledge of your environment and plain common-sense than a willingness to spend years in the classroom poring over spread-sheets and Xeroxed articles written by Australian GÇ£expertsGÇ¥ no-one has heard of. Just as no-one can teach you to taste wine, play brilliant air guitar or give a perfect French kiss, marketing wine is in the genes. You either have it, or you donGÇÖt.

Continue reading

Enjoyed this article?

Subscribe and never miss a post again.

Back to Basics in a Nurok

 

Charles Back

The words ?+¦?+º?+¦good and clean and fresh?+¦?+º?+æ may have sold trillions of boxes of washing powder, but these descriptors also reflect the whims of the majority of wine drinkers. And seeing as most South Africans drink white wine, clean and fresh wines are sought, with good being non-negotiable.

Continue reading

Enjoyed this article?

Subscribe and never miss a post again.