Since stepping out from under the Distell-Lusan Wines canopy a few months back to become an independent operation once more, it has been pretty much business as usual at Neethlingshof Estate. This venerable Stellenbosch farm – icon, for me – is set on one of the region’s best sites. The old Cape Dutch architecture lying at the end of the pine-tree corridor continues to portray a genuine, homely feel. The gardens are pretty with restrained, un-showy landscaping and wonderful views. And the wine is still being made by De Wet Viljoen, his 15th Neethlingshof harvest having ended a few weeks ago.
As they say in the classics: What’s not to like?
The seat is warmish, but not unfamiliar. Carina Gous, newly appointed chairperson of Wines of South Africa (Wosa) has spent the past two decades at the coalface of the South African wine industry. As Distell’s resident head of marketing strategy and brand management she lead the company’s wine portfolio with distinction, as well as becoming known as arguably South Africa’s leading wine marketing expert.
Attending this year’s Backsberg Postgraduate Vino Varsity Challenge between the MBA students from UCT and Stellenbosch could have one thinking of the 1980s pop music band China Crisis. Both teams were tasked with solving the South African wine industry’s challenge of getting shelf-space, throat-approval and face-time in premium wine markets. And as far as both the UCT Graduate School of Business and the University of Stellenbosch Business School are concerned, China is the place to go.