No other agriculture body gives such a good Information Day as VinPro. And I’ve been to some – from ostriches to rooibos tea, farmed salmon to prickly pears. This year the South African wine industry’s official voice and representing body once again packed the Cape Town Convention Centre to the rafters, some of the 1 000 plus attendees having had to leave their farms at 04:00 to make it through the infamous inbound rush-hour traffic.
Anton Smuts from Robertson is the new chairman of VinPro, the organisation representing South Africa’s wine producers. WineGoggle went to have a drink and a chat with the new guy in the familiar old hot-seat.
Let’s not beat about the bush, it is about survival. And the only way the South African wine industry is going to survive is by once and for all finding ways to unlock value.
Media Release on Nedbank VinPro Information Day
The South African wine industry is going through some tough times, but sustainable growth is on the cards. What’s needed is a clear game plan, a stronger domestic market focus, ingenious marketing and a collective drive towards higher price points.