Winemakers are set to become the next commercial celebrities. While Tokara cellarmaster Miles Mossop has been creating a stir ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ and a few swoons ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ with his heartfelt endorsement of Nescaf+¬ coffee in a current television commercial, local and international brands are clambering over each other for the acting talents and brooding physical presence so characteristic of South African winemakers.
“Besides your terrific terroir, wonderful wildlife and better-than-better biodiversity, the people who create South African wines are fantastic forces of nuanced nature themselves,” says Dino Mackateer, head of international casting agency Allison Wester-Giles.
“Wine has been positioned as a pure work of art ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ garnered from nature – so the creator of this work of art is an embodiment of the values of faith, trust and culture. Many products wish to associate themselves with persons of this type, so expect a run for the presence of your South African winemakers in many more commercials.”
Mossop’s Nescaf+¬ gig is just the beginning of things to come, advertising industry insiders say. According to an unnamed source, winemakers such as Boela Gerber from Groot Constantia, Eben Sadie from Eben Sadie, Crystallum’s Peter-Allan Finlayson and Andr+¬ van Rensburg from Vergelegen are on the verge of signing lucrative endorsement deals.
Sadie and Finlayson are wanted by an agency promoting a range of organic Nepalese hair-products, while Gerber’s presence is apparently needed to enhance the image of a gluten-free high protein muscle-building supplement. If all goes well, Van Rensburg will become spokesperson for Chillmax, a revolutionary new range of over-the-counter of anti-anxiety medications.
Mackateer says the bevy of beautiful South African women winemakers will add dainty diversity to the mix. “Debbie Thompson and Corlea Fourie are but two of the finest ladies in the wine business, and their faces could well adorn magazine covers and promote perfumes, sports attire and jewellery,” he says.
Sources say that a Pinotage Perfume No Perold 25 is on the cards, with both Thompson and Fourie appearing in the television commercial, which also sports a dashing Beyers Truter in tuxedo.
“With sporting stars commanding up to unrealistic sums of R200,000 a shoot, winemakers are set to be the next advertising superstars,” says Mackateer. “They do not have the egos of big name athletes, are easy to work with and the only time a shoot has to be held up is to discuss new wood maturation or the possibility of brettanomyces in the Old World cellars. Besides that, they really rock radically.
“Roll on you South African stunners!”