As someone keenly following the progress of the South African wine industry, especially its foray into international markets, I wish to bring this communication to your attention.
The news release (see below) covers the category of South African Sauvignon Blanc, and states that one of its brands is making headway into the New Zealand market. However, nowhere in the media release is any reference made to evidence of an increase in popularity of this wine in any Antipodean region. This is, of course, unless the words “well received” can be interpreted as evidence of such success, although no figures or quotes are provided to back up this claim.
It is a pity that this kind of mindless communication is accepted by an Interest Group which represents arguably South Africa’s most exciting white wine category.
KIWIS SHOW TASTE FOR DURBANVILLE HILLS
New Zealand, regarded by many as the source of the world’s most exciting Sauvignon blancs, is developing a thirst for Sauvignons from Durbanville Hills, says the brand’s marketing manager Jackie Olivier., “New Zealanders are in the enviable position of having access to some of the most iconic Sauvignons, so it is particularly flattering for us that Durbanville Hills is being so well received in this market. At the same time, we are experiencing growth with this varietal in Australia, also well-populated with Sauvignon enthusiasts.”
Olivier said the six Durbanville Hills gold medals won on the 2009 Michelangelo International Wine Awards would in all likelihood act as a further incentive for Australasians to buy wines from the range, recognised for their cool-climate fruit intensity, readily discernible expression of terroir and capacity to age with grace.
She added that the Canadian, Swedish and Dutch markets, where the brand was showing good growth, would also welcome the news.
Three of the winery’s six golds were for Sauvignons: the 2008 Rhinofields Sauvignon Blanc, 2009 Rhinofields Inner Valley Sauvignon Blanc and the single-vineyard 2008 Biesjes Craal Sauvignon Blanc.