1949 Rip Off

With the current investigation into exorbitant food-prices, I could not ignore the chance of highlighting gross exploitation in the booze industry.
The latest example has to do with a Port I was seeking as a birthday gift for a friend on the eve of his 60th.
The Wine Village, a well-known wine shop at the foot of the Hemel-en-Aarde Valley had a bottle of KWV 1949 Port. The price? R1 500. A bit steep I thought, but then again, the stuff is 60 years old.
Just before I drove through to get it, I ventured into the KWV Wine Emporium for a squizz and to check out whether its wines were improving. Lo and behold, there were a few bottles of KWV 1949 ?+¦-+???+¦-ú?-¦?+¦-ú?+¦+¦ at R480 a bottle.
Look, I know this is not the same as ripping off consumers scratching together for enough loose change to buy bread. But if the Wine Village is tripling prices on one item, who knows what is happening with its pricing of other products?
Aluta Continua!

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